Why we wrote the Egiss Playbook
In short
The Egiss Playbook was written to help global enterprises move from fragmented workplace decisions to a shared lifecycle operating model. It frames employee experience, cost, security and sustainability as connected priorities, giving leaders a practical way to align strategy, execution and long-term partnership across the workplace technology lifecycle.
Over the years, I have stopped thinking of organisations we work with as customers.
They are partners.
Partners who share ambitions. Partners who set long-term goals. Partners who are willing to invest in getting things right, not just getting them done.
The Egiss Playbook was written for those partnerships.
Not as a marketing asset, and not as a set of instructions, but as an operational framework that reflects the experiences, learnings, and patterns we have seen across global workplace programmes over many years.
From fragmentation to a shared playing field
Throughout my career working with global organisations, one pattern has repeated itself.
Most challenges do not stem from a lack of technology or capability. They stem from fragmentation.
Experience is optimised in one place.
Cost is optimised in another.
Security, sustainability, procurement, and IT each pull in different directions.
When decisions are made in silos, the outcome may look good on paper in one dimension, but value erodes elsewhere. Hidden costs emerge. Employee trust weakens. Complexity increases.
This Playbook is a response to that fragmentation.
It is built around the idea that sustainable success in the workplace comes from finding the sweet spot - where experience, cost, security, and sustainability reinforce each other rather than compete.
That sweet spot looks different for every organisation. The Playbook does not prescribe a single answer. It provides a playing field.
A learning that did not start with American football
The Playbook uses American football as its narrative structure, but the thinking behind it did not start there.
It started in a learning session I once attended with Danish football coach Glen Riddersholm (soccer, in US terminology). He spoke about small, incremental changes rather than radical overhauls. About continuity over quick wins. And about teamwork and shared responsibility, rather than individual optimisation.
That perspective resonated strongly with what I have seen work in global workplace programmes. Sustainable progress rarely comes from big-bang transformations. It comes from disciplined, lifecycle-driven improvement, built over time, season after season.
At the same time, the structure of the Playbook is also influenced by a long-standing fascination with American football. Ever since watching Any Given Sunday, I have been drawn to how the sport combines tactics, preparation, roles, and team spirit into a single operating system. Add to that the leadership thinking often attributed to Vince Lombardi, and the parallels become clear.
Successful teams do not win because of a single play. They win because everyone understands the game plan, their role within it, and how today's decisions affect the rest of the season.
For leaders, that is the real lesson: creating clarity, continuity, and shared responsibility is often more impactful than chasing the next big initiative.
Built from real experiences, not theory
This Playbook is not the work of a single author.
It is shaped by years of hands-on experience, by open dialogues with colleagues who challenge assumptions daily, and by customers who have allowed us to learn alongside them.
Some approaches worked. Others did not. Those learnings matter just as much.
What emerged was a lifecycle model that connects:
- employee experience and journeys
- strategic practices such as security, sustainability, and global standards
- operational execution across delivery, management, and end-of-life
The power is not in any single element, but in how they are woven together.
Who this Playbook is for
We wrote this for leaders and practitioners alike.
For those setting direction, and for those turning strategy into daily execution.
My hope is that it inspires a more holistic way of thinking about workplace models - one that recognises that success is not about maximising one variable, but about designing a solution that fits the organisation, its people, and its ambitions.
The Playbook is meant to be used, adapted, and challenged.
This is a starting point, not an endpoint
Just as the Playbook itself recommends, this is not a final version.
Workplace delivery evolves. Expectations change. Context shifts.
This first edition is a starting point, and we fully expect it to evolve through continued learning, dialogue, and shared experience with our partners.
If it helps set a common language, frame better conversations, and support more resilient workplace decisions, then it has achieved its purpose.
You can download the Egiss Playbook here:
Download the Playbook
And if you have thoughts, perspectives, or experiences to share, I would genuinely welcome the dialogue.
Related reading
- What is global IT lifecycle management?
- Deploy, Manage, Retire: the lifecycle model global enterprises actually need
- What "IT as expected" means for multinational enterprises
Next step
Use the Playbook as a shared language for the buying committee. If workplace technology decisions are still being made separately by IT, procurement, finance, security and ESG, start by reviewing where the lifecycle model fragments.
FAQ
What is the Egiss Playbook?
The Egiss Playbook is a practical framework for global workplace technology lifecycle decisions. It connects employee experience, cost, security, sustainability and operational execution so enterprise leaders can discuss workplace models through one shared language.
Who is the Playbook for?
The Playbook is written for enterprise leaders and practitioners involved in workplace technology, including CIOs, digital workplace leaders, IT procurement, IT operations, finance, security and sustainability stakeholders.
Why does the Playbook focus on lifecycle thinking?
Lifecycle thinking matters because workplace technology decisions do not stop at procurement. The quality of the model is proven through provisioning, delivery, management, refresh, recovery, ITAD, reporting and continuous improvement.
How should enterprises use the Playbook?
Enterprises should use it as a conversation framework. The most useful question is not whether every recommendation applies exactly, but where the current workplace model lacks shared ownership, visibility or operational discipline.
Author

Ole Bülow
Director of Business Development
Trusted advisor to global enterprises on digital workplace strategy and enterprise solution design. He operates at the intersection of technology, commercial strategy, and leadership, acting as a strategic enabler focused on driving measurable outcomes and long-term value. By asking the right questions upfront, Ole ensures solutions are purpose-built, scalable, and aligned with both business ambition and operational reality.
Related insights
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Read moreDeploy, Manage, Retire: the lifecycle model global enterprises actually need
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Read moreTake the next step.
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